I picked up Pizza Hut and the box had TMNT art on it. I saw the QR and decided to enhance the box with Augmented reality.
I took a photo of the box to create B&W line art. I colored it in Photoshop and created layers to expand the distance between them in Aero. I optimized some effects in After Effects and exported them out as PNG sequences. The image anchor held nicely.
Scan this QR code and point your phone at the pizza box. Make sure your volume is on. 
After you scan the QR code point your phone at this image when prompted 
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